08
Apr

Why Choose Magento Platform for E-commerce Startup

As a multi-vendor system: Magento is designed as an e-commerce system that lets one seller sell his/her products. It is not planned as a platform that allows multiple vendors to sell their products through one store. It has a workaround for store owners who want to add multiple sellers to their store. They can make their e-commerce site work as a multi-vendor system with the use of some extensions.

Architecture: Magento’s modular architecture enables a user to do customizations on both frontend (layouts & templates) and backend (event, observer, rewrites, grids.). However, developer needs to learn and follow the Magento’s architecture before adding any custom module in the system.

Open source code: Magento is an open source code and very popular so there are many individual developers as well as companies working on the same. This makes finding a developer easy but you’re not sure how good that developer follows Magento recommendations.

Development options: There are lots of individual developers and different companies/agencies working on Magento. One can easily hire developer or agency to modify the existing Magento code but it’s difficult to ensure how well that developer follows Magento recommendations. On the other hand, getting the modifications done from Magento’s consulting group will be uneconomical.

Analytics and reporting:The script is integrated with Google Analytics and offers many different reports. In Magento different extensions are available for analytics and reporting.

Versions availability: Magento continuously releases updates for their products. Sometimes they release more than 2 versions in one month. Newer updates can be conflicting with regard to custom work done in Magento and also with the extensions integrated in the system.

Extensions:Magento has a wide variety of extensions developed by different companies and developers. Extensions can be both paid or free.

NOTE: – Installation of multiple extensions sometime results in conflict and usually consumes a lot of efforts to resolve it.

Security: Magento has a wide variety of extensions developed by different companies and developers. Extensions can be both paid or free.

NOTE: – Installation of multiple extensions sometime results in conflict and usually consumes a lot of efforts to resolve it.

SEO friendliness: 

1. Search engine friendly
2. URL rewrites give full control of URLs
3. Meta-information for products, categories and content pages

Internal messaging system: Magento does not support internal messaging between the buyers and sellers.

Tech support: Magento provides paid support.